ACCOUNTABILITY: the process whereby the President and his Executive team take responsibility for their decisions and actions all the time, regardless of the outcome.

LEADERSHIP: the ability of the President to set the “tone at the top” for others to follow. This is absolutely critical if Nigeria is to embrace good governance.

INTEGRITY means that the President is acting in an ethical, impartial, and honest manner, displaying strong moral principles and moral uprightness. The President must be seen and known to be "a person of integrity", which should be reflected in his compliance with legislation, regulations, and policies, as well as the instilling of high standards of professionalism at all levels. Furthermore, the President must engage in upholding territorial integrity and national sovereignty.

STEWARDSHIP is where the President looks after the resources of the Federal Republic of Nigeria on behalf of the public. This is demonstrated by maintaining or enhancing the capacity to serve public interest over time.

TRANSPARENCY is achieved when the President and his Executive team allow decisions and actions to be open, meaning that the Nigerian people, stakeholders, and the public have access to full, accurate, and clear information on all matters that affect them.